Farmers wait to see if there's disease in their field before applying a fungicide.
But Veltyma Fungicide is formulated to improve yield even in the absence of disease.
So we created a campaign to visualize what they're missing out on by not applying Veltyma from the start.

Online videos:
Print:
Rich media:
You can play with it yourself
Desktop "ice cream" game
Mobile "cash" game

Banners:
Agency: VMLY&R
Art Director (ACD): Lauren Danford
Copywriter (CD): Gina Roberts
GCD: Becky Ervin
ECDs: Ryan Blum, Aaron Evanson
Producers: Logan Smith, Antoinette Rodriguez, Kates Smiles
Animation: Tony Wann
Retoucher: Scott Giannini
Editor: Adam Henderson
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