Sub-Zero, Wolf and Cove have beautiful showrooms across the country that many don't know about. They're inspiration spaces that allow you to check out the products without sales pressure (you literally can't even buy any one there), test out a favorite recipe, or even have a meeting with your architect/interior designer. It's far superior to normal appliance shopping and mirrors the superiority of the Sub-Zero, Wolf and Cove products.

We created a campaign to encourage customers to "start here" when remodeling or building their dream kitchen.
:60 TV
:30 TV
:15 TV "This Bite"
:15 TV "This Meal"
ACD (Art Director): Lauren Danford
ACD (Copywriter): Gina Roberts
CD: Sue Batterton & Dennis Walker
Director: Josh Hayward
Photographer: Manny Rodriquez
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