"Tomatoes Raised Right" NatureSweet Campaign

NatureSweet forgoes the easy way to grow their tomatoes the right way. The character's actions and the tagline "Tomatoes raised right" parallels a message that the target audience (moms) relates with: raising their children right.

Awards:

May 2017 • EIMA Finalist for "Most Effective Integrated Marketing Campaign"

February 2017 • Silver ADDY for "Consumer Website" Category

Case Study:

TV:

New Product Launch TV - NatureSweet Eclipses:

New Product Launch TV - NatureSweet Jubillees:

Print:

Display:

Social:

Plus, check out more NatureSweet social here.:

Website:

Or, check out the live site here.

ACD (Art Director): Lauren Danford
ACD (Copywriter): Gina Roberts
CD: Sue Batterton & Glenn Dady
Character Design: Serge Bloch & Trey Chavez
Animation: Trey Chavez

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