If soybean fields are left undefended,
pigweed can be a total nightmare for a farmer.
This campaign is meant to invoke that fear.
pigweed can be a total nightmare for a farmer.
This campaign is meant to invoke that fear.
Awards:
June 2024 • Gold in “Digital” category at the National NAMA Awards
June 2024 • Best in Show in the “Digital” category at the National NAMA Awards
Jan 2024 • First Place in the “Digital” category at the Regional NAMA Awards
Jan 2024 • Best of Show in the “Digital” category at the Regional NAMA Awards
Jan 2024 • Merit in the “Print” category at the Regional NAMA Awards
Radio:
A concerned mom called in to get this taken off the air it was so scary
A concerned mom called in to get this taken off the air it was so scary
Direct mail:
Agency: VMLY&R
ACD (Art Director): Lauren Danford
CD (Copywriter): Gina Roberts
GCD: Becky Ervin
ECDs: Ryan Blum, Aaron Evanson
Producer: Logan Smith
Animation & Illustration: Scholar
Radio/Audio: Nick Patronella