After nearly a century of making carpet, Karastan introduces their first hard surface products: BelleLuxe Hardwood & LuxeCraft Luxury Vinyl. Karastan has meticulously captured nature’s imperfections and recreated them into beautiful, durable floors that are Better than Nature Intended. 

We created a video series to tell the stories behind these new products.
Launch Videos
Online Series
ACD (Art Director): Lauren Danford
ACD (Copywriter): Jack Westerholt
Junior Copywriter: Mike Taylor
Junior Art Director: Kevin Yurasovich
Music: Scott Glenn & Austin Shupe, Shindig Music
Voice Over: Mallorie Rodak

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