After nearly a century of making carpet, Karastan introduces their first hard surface products: BelleLuxe Hardwood & LuxeCraft Luxury Vinyl. Karastan has meticulously captured nature’s imperfections and recreated them into beautiful, durable floors that are Better than Nature Intended.
We created a video series to tell the stories behind these new products.
Launch Videos
Online Series
Print
ACD (Art Director): Lauren Danford
ACD (Copywriter): Jack Westerholt
Junior Copywriter: Mike Taylor
Junior Art Director: Kevin Yurasovich
Director: Rudi Schwab, Tool of North America
Editor: Jack Waldrip, Charlie Uniform Tango
Music: Scott Glenn & Austin Shupe, Shindig Music
Voice Over: Mallorie Rodak