After nearly a century of making carpet, Karastan introduces their first hard surface products: BelleLuxe Hardwood & LuxeCraft Luxury Vinyl. Karastan has meticulously captured nature’s imperfections and recreated them into beautiful, durable floors that are Better than Nature Intended.
We created a video series to tell the stories behind these new products.
Art Directors: Lauren Danford, Kevin Yurasovich
Writers: Mike Taylor, Jack Westerholt
Creative Directors: Terence Reynolds, Julia Melle
Director: Rudi Schwab, Tool of North America
Editor: Jack Waldrip, Charlie Uniform Tango
Music: Shindig Music
Voice Over: Mallorie Rodak