Go RVing wants to reach a new, younger, millennial audience. This audience is constantly documenting their travels - whether  that be taking pictures, instagramming, snapchatting, youtubing, tiktoking, blogging or vlogging. But they don't just “do it for the ‘gram,” they do it to remind themselves of the epic times they’ve had. To tell others that they stood here. They experienced something amazing. They conquered their weekend. And made the most of their PTO.

So we created a campaign called "Mark it down" encouraging the audience to consider RVing on their next adventure. It bucks the idea of what they may think of an RV. And the look of this campaign is nostalgic and reminiscent of a travel notebook or a collection of artifacts collected on a road trip.
Art Director: Lauren Danford
Copywriter: Trey Hill
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