ACD (Art Director): Lauren Danford
ACD (Copywriter): Andria Kushan
Creative Directors: Sue Batterton & Rachel Milgore
Armstrong McCall Branding
Armstrong McCall is B2B - selling beauty salon supplies to independent stylists. It had out-dated branding & no tone of voice. We wanted it to be sassy & trendy, just like the stylists we are speaking to. This is a shortened style guide.