NatureSweet TV

NatureSweet forgoes the easy way to grow their tomatoes the right way. The character's actions and the tagline "Tomatoes raised right" parallels a message that the target audience (moms) relates with - raising their children right.

Client: NatureSweet Tomatoes  
Agency: The Richards Group        
Art Director: Lauren Danford     
Copywriter: Gina Roberts       
Creative Directors: Sue Batterton & Glenn Dady
Character Design: Serge Bloch & Trey Chavez
Animation: Trey Chavez 

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