Armstrong McCall Branding

Armstrong McCall is B2B - selling beauty salon supplies to independent stylists. It had out-dated branding & no tone of voice. We wanted it to be sassy & trendy, just like the stylists we are speaking to. This is a shortened style guide.

Art Director: Lauren Danford
Copywriter: Andria Kushan
Creative Directors: Sue Batterton & Rachel Milgore

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