A home burglary happens every 13 seconds in the U.S. & only 17% of homes have an alarm system. Here's a print & guerilla campaign to inform homeowners that they should really consider re-thinking that decision.

Guerilla will leave a note-sized flyer on cars in the front driveway that has what looks like a note from a thief on one side and the message on the other side.
Direct Mail

On the outside of the direct mail envelope, it will look like a thief wrote on it. Inside, they will find it is only a letter from stating it isn't too late to protect their home.
Art Director/Copywriter: Lauren Danford
Photographer: Ryne Geib

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